Judge Robin S Rosenbaum's Rulings on Secondary Meaning In Trademark Law

ECB USA, Inc. v. Savencia Cheese USA, LLC

Eleventh Circuit: Descriptive Trademark Lacks Secondary Meaning, No Infringement

ECB USA, Inc. v. Savencia Cheese USA, LLC, decided by Eleventh Circuit on August 28, 2025, resulted in a defendant win outcome. The Eleventh Circuit affirmed the district court's grant of summary judg...